Part
4: Finagling, Schmoozing
and Spitballing
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In the meeting you'll be expected to dance (metaphorically).
As with real dancing, stay on your toes, off his or her toes,
try not to exhaust your partner and if the art director wants
to lead, you follow. If you do manage to swing a meeting with
an a.d., listen to what she/he is saying, ask questions, look
for opportunities. If nothing happens, see if you can come back
in a month and pitch more material. Try to never leave a meeting
completely empty handed: without being obnoxious, see if you
can get something out of the a.d., like another appointment in
a few weeks, the name of another a.d. who might be looking for
work. Be human, ask human questions like "What do you think
I should do? If you were in my shoes, what would you advise me
to bring in to show you next time, what sort of materials?"
The human approach sometimes will bear great fruit.
Part 5 |
Art by Mike Lester |
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